![]() Equally, you may not be comfortable with Apple using your data to tailor App Store content, which would be understandable. You might prefer to see a more balanced, neutral search result for a particular term, in order to get a broad overview of what’s available on the App Store for that particular category. There are a number of reasons why you might prefer “vanilla” search results in the App Store, as opposed to an algorithmically-determined selection. This selection, of course, is based on the apps you’ve previously purchased. This happens through “personalized recommendations,” a feature added in iOS 12 that presents users with the kind of apps which Apple thinks users want to see. But the fact is that the company nevertheless uses your data to try and increase the likelihood of you buying a new iOS app or game. Personalized RecommendationsĪpple is pretty vocal about its respect for user privacy. Here are two ways to keep your historical app purchases from surfacing unexpectedly or changing your browsing experience.
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